Many tourism organisations are aware that the needs of their customers vary with their age.
It is not easy to put customers of tourism organisations easily. However, the list below gives an idea of different age groups, which are:
- Babies
- Toddlers
- Young children
- Older children/younger teenagers
- Older teenagers
- Young adults
- Middle-aged adults
- Older adults
Activity
Set out in the activity are general descriptions of what tourism activities people in different age groups might be involved in. See if you can match the description to the correct age group.
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Can still be active into their late 70’s or early 80’s and are still able to travel extensively. They might travel with their children and/or grandchildren and participate in a range of activities. They might well travel off-season to enjoy discounted prices or to escape the UK’s winter weather.
Select one answer-
Young children
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Babies
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Older adults
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Facilities are needed for the parents of babies to ensure their health and safety. These include changing facilities, cots and high chairs in hotels and facilities for pushchair hire in attractions.
Select one answer-
Teenagers
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Babies
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Young adults
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Perhaps up to the age of ten are more independent and are able to, for example, enjoy some of the rides in a theme park, either on their own or with an adult. Some attractions, such as farm attractions and some zoos cater specifically for younger children.
Select one answer-
Young children
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Teenagers
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Middle-aged adults
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Like older teenagers will be mostly independent of their parents. The most extreme rides in theme parks are designed with young adults in mind. This age group may also want to explore the package holiday and night life popular in certain Mediterranean resorts.
Select one answer-
Young adults
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Toddlers
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Babies
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Will be undertaking tourism activities either with their children or as a couple. They may want to experience the same sorts of holiday that they had with their own parents and will expect tourism organisations to meet their needs as well as those of their children.
Select one answer-
Teenagers
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Babies
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Middle-aged adults
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Especially those 18 and over will be able to make their own bookings for hotels and holidays, and travel independently of their parents. They will be able to make more choices about tourism activities.
Select one answer-
Teenagers
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Toddlers
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Middle-aged adults
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Might still require changing facilities but are old enough to participate in more activities. Sand pits, swings and slides might be provided and airlines supply special seatbelts for children aged two and over (who are usually required to pay for their flight).
Select one answer-
Babies
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Young adults
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Toddlers
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Will expect or are likely to want to experience the ‘white knuckle’ rides of theme parks and may be able to have more independence in a hotel or resort.
Select one answer-
Older children/younger teenagers
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Toddlers
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Babies
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Activity Completed
Downloadable Content
- Word (.docx): U1-2.1-R6-Different-age-groups.docx