Principles of customer service

AC 2.1 - Describe needs of different types of customer

Different age groups

Many tourism organisations are aware that the needs of their customers vary with their age.

It is not easy to put customers of tourism organisations easily. However, the list below gives an idea of different age groups, which are:

  • Babies
  • Toddlers
  • Young children
  • Older children/younger teenagers
  • Older teenagers
  • Young adults
  • Middle-aged adults
  • Older adults


Set out in the activity are general descriptions of what tourism activities people in different age groups might be involved in.  See if you can match the description to the correct age group.