Follow-Up Questions

The follow-up question asks more information about the answer to the main question. It gets details and expands answers. Often there are several follow-up questions to one main question.

Here is an example,

Main question: “What is the biggest problem with brand X?”

Follow-up questions: “How significant is the problem?” “What causes the problem?”

Anticipate follow-up questions. Write them into your interview guide. Here are some ideas for follow-up questions.

"What does that mean?”

“How did it happen?”

“What causes the problem?”

“What did you do?”