You now need to think of five or six different types of customer for which your chosen organisation provides different expectations.  This choice is very important and you might want to discuss suitable customer groups with your classmates. 

Obviously, a lot will depend on the nature of your chosen organisation, but some of the customer types below could be considered.

• Families with children under 5
• Customers with special or additional needs (individuals or groups)
• Business people
• School groups (primary or secondary)
• Regular customers or members
• Family groups of three generations
• Groups with a special interest
• Customers from a different culture/who speak a different language

As you develop your table you need to think carefully about its format.   The finished table will probably spread over more than one side of A4.  It might be better printing on to A3 paper.

Some boxes will contain more information than others, but try to put something in each of the boxes.  Try to include information you can obtain from the organisation’s website.