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Online Booking – can you believe it?

Look at the facts below. Working with a partner, create an interesting poster, PowerPoint or fact file that will include the 10 facts you think are most important. Use images to enhance your poster, PowerPoint or fact file.

Facts – Online Booking Behaviour

  • Almost 60% of all tour and activity bookings are being made online
  • Items booked on the internet before a trip: organised tours (5.1%) and entertainment activities/events (39.7%) were booked online, with the latter having doubled since the previous year (Tourism Australia)
  • 59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can” (Tnooz)
  • 60% of leisure and 40% of business travellers are making their own travel arrangements, generally via Internet (Amadeus)
  • More than 148.3 million people use the Internet to make reservations for their accommodations, tours and activities. That’s more than 57% of all travel reservations each year! (Statistic Brain)
  • Internet travel booking revenue has grown by more than 73% over the past 5 years (Statistic Brain)
  • 97% of people now prefer to find business online (Forbes)
  • 20% of Google searches are made for local information (HubSpot)
  • 96.8 million adult Internet users expected to use online coupons in 2017, figures begin to indicate the trend of ‘coupon hunters’ (eMarketer)
  • Over 50% of today’s travellers will rush to the keyboard, rather than the phone to make their travel bookings (Hotel Executive)
  • 65% of tourists book hotels reservations for the same day on a mobile device (Statistic Brain, 2016)
  • Surveys find more than half of the traveller’s book travel products through the mobile sites and apps of travel agents (Whatech, 2015)
  • Travellers are likely to spend more on sightseeing than on shopping, souvenirs and nightlife combined  
  • The 5 most common things travellers are willing to spend more on as a treat: Sightseeing (53%), special dining experiences (41%), accommodation (41%), activities (35%) and shopping (24%) (Trip Barometer, 2016)
  • 8% of travellers book their trip on a mobile device (Trip Barometer, 2016)
  • 49% of tourists orientate themselves on general travel sites such as Expedia, Travelocity