Activity 1

Having read through the information, explain how each of the factors in the box might be important for tourism organisations.  Try to write 4 to 5 lines for each factor.  The first one has been done for you.

Profit Maximisation

Profit maximisation is important for Alton Towers because the company needs to continue to invest in new rides so it can continue to attract customers. Major new theme park rides cost millions of pounds to design and install, so profits are required to invest in the new rides.

When you write an explanation, it is easy to use the word because regularly.   For example: The airline serves free drinks in business class because……

The information below provides ideas about alternatives to using the word ‘because’ too often.