Promotion

• Each of transport providers working within the destination would promote their products and services, and any developments through their websites.
• Many of the organisations could produce printed materials which would be available from TICs and other locations.
• New routes and timetables are widely promoted to ensure that customers have the latest information.
• Major improvements or developments to transport options within destinations will be heavily promoted because these will encourage more people to visit.
• Destinations with a unique or uncommon way of getting around the destination will promote it heavily because that will be a ‘unique selling point’ for the destination.