Mystery shopper

• Are you sure that your mystery shopper checklist will give you the information you need to investigate the quality of the customer experience in your chosen organisation?
• Do you know which areas or departments within your organisation you are going to conduct your mystery shopper survey?
• Do you know what other members of your group will be doing at the same time?
• Do the questions in your mystery shopper survey require quantitative (number) or qualitative (opinions) responses?
• Do you know how you are going to collate the results of your mystery shopper survey?