Tourist types

Leisure tourists – these may be staying in hotels etc. on a full-board, half-board or B&B basis or self-catering. Most leisure tourists will use a range of food and drink establishments, depending on their budget.

Business tourists – will usually eat in the hotel in which they are staying. They are also likely to use some of the more expensive restaurants in the destination.

Different ages – younger tourists are more likely to go to places where food and drink is fairly cheap. They might use chains such as Wetherspoons or fast-food restaurants such as Burger King and Pizza Hut. Families with young children are also likely to use this option.  Many couples are more likely to look for quality food and are more likely to use the better restaurants and those promoting locally-produced food and drink. Older people are more likely to enjoy traditional foods such as an English breakfast or fish and chips.

Different cultures – Many people from different cultures will want to sample food and drink associated with the destination. Others will find fast food chains familiar and convenient.