Principles of customer service

AC 2.3 - Explain impacts of customer service on tourism organisations

The impacts of customer service – Now for the negatives

You have seen how good customer service brings about positive impacts for tourism organisations. But the reverse is also true.

Study the diagram below.

Effective customer service promotes….


Activity (Offline)

Using the diagram above and information from the PowerPoint on page 1, prepare your own presentation, which clearly shows the negative impacts of poor customer service.